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Joanna Goodwin

Hi, I’m Jo. I'm a creative, entrepreneurial leader with a love of travel, nature, people and enjoying life. I'm a francophile, a dabbler in creative and crafty things (basket weaving, pottery and wooden spoon whittling to name a few), a very undisciplined yoga lover and an optimist.

In the early 1980's my mother bought an old barn in the South West of France, 2kms out of a small village. I attended school in the village, learned to speak French and forged life long friendships. Since then I have been torn between two lifestyles and have spent a long time considering how I can seamlessly spend time in the country in South West France and Inner City Sydney and earn an income, with flexibility!

I'm not fearful of change and have embraced a few twists and turns in life.









Our products have directly impacted well over 100,000 customers in 132 countries around the world and counting!

Over 127,000 lives impacted

A proven track record

This business system was developed over 10 years ago & embodies a global community of like minded men and woman who are passionate about assisting individuals with the teachings of our proven business system and Personal Growth principles. 

"I was the skeptical wife. My husband found the opportunity and I thought he was crazy to get started. After a short time I saw the positive changes in him and jumped on board myself. We've had a lot of success here. I've earned more in a single month than I used to earn in an entire year as a high paid professional".

Alison Wheeler

"I was looking for an opportunity to create more time and money whilst working from home, around my life as a dad to a blended family of 5. We longed for greater success and financial freedom. I found success early here, in my first 6 months of business I was profitable and self sustaining. I'm grateful for the opportunity and love what I do. 

Simon Haggard

This photo of my daughters Cloe and Laura was taken at my wedding in Maleny, Queensland 

Barnaby and I on a recent trip to South West France

One of my favourite activities when in France is to walk down to the river to read and play scrabble while Barney patiently fishes

Celebrating my brothers 50th in France with 
friends and family 

+61 (0) 410 162 120 


For over 10 years I worked with my brother and father to establish a boutique coffee roasting business in Sydney, Australia. I loved the business and was driven to see it grow and thrive. During my time we grew the business from nothing to roasting 6 tonnes of coffee per week. It has now been sold and continues to grow internationally.

When that era of life came to a close I completed a Master of Arts Management which enabled me to pivot my professional career back to arts and cultural management. I have worked on fantastic and satisfying community and not for profit projects working my way from being an usher in a theatre to managing a national French film festival and General Manager of a major sculpture exhibition, with theatre and music work dotted in between.

My most recent role is as Director of a wonderful, vibrant and creative community centre. At this stage of my life (early 50’s) my goals are shifting and once again I find myself pivoting to re-balance where and how I spend my time and energy.

Through this new business I promote and market an award winning self-development program and a series of annual live events. These programs and events aim to change our mindset to achieve goals in every facet of life. We empower people to make changes in their lives and be on purpose to achieve success. The business has been established for 10 years and is expanding in the UK, Europe, USA, Canada, Australia, New Zealand and many other countries. You are supported by training and a global community of entrepreneurial business owners.

Currently I'm working the business in the nooks and crannies of my life. I'm fortunate to still be working in a job that I love while I build my business to the point where I will achieve the full potential of what it has to offer. I take inspiration from so many other leaders in the business who are already achieving great success.

Whether you are interested in becoming a consumer of the products for your own personal growth and development or would like to build a fun and rewarding business around our unique product line, please send your details above to learn more!

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